Curious about how to stay ahead in today’s fast-evolving tech landscape? The Outside-In Innovation Approach invites technology leaders to break free from internal constraints and explore how external trends, customer insights, and market shifts can fuel breakthrough innovations. This session will reveal how to effectively adopt this approach, including how to apply Design Thinking directly with customers, develop technologies that truly meet market needs, and assess the realism and necessity of new products. You’ll learn strategies to integrate external perspectives into your innovation strategy, foster a culture of outside-in thinking within your teams, and overcome common challenges in implementing this transformative approach.

In this session you will learn:

• Understanding the Outside-In Innovation Approach: How technology leaders can build a framework for desirability, viability and feasibility to effectively explore market pull innovation
• Aligning Innovation with Strategic Goals: How to align outside-in innovation initiatives with the company’s strategic objectives, ensuring that new ideas contribute to long-term growth and sustainability
• Case Studies and Best Practices: What are the main application examples, highlighting key lessons and best practices for technology leaders?