Jeff Burnstein is working on promotion of the use of robotics, machine vision and motion control for more than 35 years. He is the President of the Association for Advancing Automation (A3), the parent group of the Robotic Industries Association (RIA), AIA – Advancing Vision + Imaging, and the Motion Control and Motors Association (MCMA). Together these trade groups represent over 1,000 global companies involved in robotics, vision, motion control andmotors and related automation technologies. Key A3 activities include an annual Business Forum in Orlando every winter, content-rich websites, development of standards, collection of statistics and sponsorship of leading industry events including The Vision Show and Conference and the biennial Automate trade show and conference. Burnstein joined RIA in 1983 and has held a variety of senior positions, culminating in his promotion to President in 2007. He is a frequent commentator on issues such as the impact of automation on jobs and the future of automation beyond the factory floor.