Cheers Interactive is in the business of technology research, market & competitive intelligence and technology licensing/transfer to industries such as Automotive, Chemicals, Life Sciences, Pharmaceuticals, Engineering, Energy, CPG, FMCG and more. The research & advisory business supports client enterprises with strategic intelligence and tactical business decision support enabling them to respond to changing business, market and technology dynamics. Our extensive expertise spans the technology and business life cycle. We support our clients across all stages of the life cycle: ideation, proof of concept, R&D, patenting, prototyping, product development, commercialization, procurement / supply chain, production / shop floor, go-to market, distribution, regulatory, customers and competition. Clients also value our ability in helping them look beyond the obvious. We help them understand and act on immediate and potential future impact of disruptive technologies, mega & micro trends and resultant opportunities & threats on their business. Our technology licensing practice partners with large corporates to commercialise their technology & IPR with unique, methodical, scientific and comprehensive approach, framework & methodologies for technology licensing and transfer.